GI ZukanJapan's Geographical Indication (GI) Products

Special Grade Matsusaka Beef

特産松阪牛(とくさんまつさかうし)

Special Grade Matsusaka Beef comes from Japanese Black heifers brought from Hyogo Prefecture by 12 months of age and fattened for 900 days or more in the Matsusaka area of Mie Prefecture. Rich in unsaturated fatty acids, its fat melts at a low temperature, and the meat has fine marbling.

Prefectures
Mie
Production area
22 municipalities of Mie Prefecture as of November 1, 2004 (Matsusaka City, Tsu City, Ise City, Hisai City, Karasu Town, Ichishi Town, Hakusan Town, Ureshino Town, Misugi Village, Mikumo Town, Iinan Town, Iitaka Town, Taki Town, Meiwa Town, Odai Town, Seiwa Village, Miyagawa Village, Tamaki Town, Obata Town, Omiya Town, Misono Village and Watarai Town)
Season
Year-round
Registered
March 3, 2017(Reg. No. 25)
Category (as registered)
第2類 生鮮肉類 牛肉

Seasonal calendar

Available year-round.

Timing shifts with the weather and conditions in each region.

Official registration details (MAFF)

The registered description as published by the Ministry of Agriculture, Forestry and Fisheries.

Characteristics

TOKUSAN MATSUSAKA USHI is a beef of Japanese Black (known as “Kuroge Washu”). Nulliparous cattle before 12 months are brought from Hyogo Prefecture and fattened for more than 900 days in the production area. TOKUSAN MATSUSAKA USHI has fine marblings and sweet yet refined flavor due to the high content of unsaturated fatty acid. The fat in the meat melts at a low temperature. This results in tender and melting like texture.

Link with the production area

The production area has engaged to the long-term fattening of nulliparous cattle born in Hyogo prefecture from the early times. Producers have passed down their production techniques from generation to generation, which helped develop high production technique that withstands the long-term fattening. These efforts has created “the Art of Beef”, and helped establish a firm reputation of TOKUSAN MATSUSAKA USHI.

Characteristics and link with the area: Ministry of Agriculture, Forestry and Fisheries website (https://www.maff.go.jp/e/policies/intel/gi_act/register/s25.html)

Where to buy

As a rule, only products that meet the registered standard may use a GI name (with exceptions such as prior use). Check for the GI mark and the place of origin to tell it apart from ordinary products with similar names.

These links go to Japanese-language shops; check whether they ship overseas.

Some shop links on this page are affiliate links; we may earn a commission at no extra cost to you.

The GI covers only the long-fattened “Tokusan” (special grade) Matsusaka beef, which is distinct from regular Matsusaka beef.

FAQ

Special Grade Matsusaka Beef comes from Japanese Black heifers brought from Hyogo Prefecture by 12 months of age and fattened for 900 days or more in the Matsusaka area of Mie Prefecture. Rich in unsaturated fatty acids, its fat melts at a low temperature, and the meat has fine marbling.

Special Grade Matsusaka Beef is produced in 22 municipalities of Mie Prefecture as of November 1, 2004 (Matsusaka City, Tsu City, Ise City, Hisai City, Karasu Town, Ichishi Town, Hakusan Town, Ureshino Town, Misugi Village, Mikumo Town, Iinan Town, Iitaka Town, Taki Town, Meiwa Town, Odai Town, Seiwa Village, Miyagawa Village, Tamaki Town, Obata Town, Omiya Town, Misono Village and Watarai Town).

Special Grade Matsusaka Beef is shipped all year round. Available year-round.

Look for it via furusato nozei (hometown tax donation) and online shops. Check the GI mark and the place of origin before you buy.

Special Grade Matsusaka Beef was registered as a Geographical Indication on March 3, 2017 (Registration No. 25). The registered producer group is Matsusaka Ushi Liaison Association.

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